Fostering Public Action

What is Social Marketing and How Can it Help?

Round 1 Agenda

 8:30 – 8:45 am             Welcome, Introductions and ice-breaker exercise
 8:45 – 9:00 am             The basics of personal and promoted behavior change
 9:00 – 9:15 am             Social Marketing concepts
 9:15 – 9:30 am             Introduction to the Social Marketing process
 9:30 – 10:00 a.m.         Share Water. Save Us. Instream Flow Messaging Approach
Southern Instream Flow Network
10:00 – 10:30 am          Break
10:30 – 10:45 am          Get to know your issue, actions and audience
10:45 – 11:05 am          Small group exercise: Issue, action and audience (pick a scenario for the day)
11:05 – 11:20 am          Take advantage of what’s been done before/Overcoming barriers to change
11:20 – 11:40 am          Small group exercise: Identify barriers and benefits (related to your scenario)
11:40 – 11:55 am          Choose the best media mix for your audience
11:55– 12:00 pm           A few words about evaluating your project
12:00 pm                       Adjourn
 Round 2 Agenda
 1:30 – 1:45 pm             Welcome, Introductions and ice-breaker exercise
 1:45 – 2:00 pm             The basics of personal and promoted behavior change
 2:00 – 2:15 pm             Social Marketing concepts
 2:15 – 2:30 pm             Introduction to the Social Marketing process
 2:30 – 3:00 pm             Share Water. Save Us. Instream Flow Messaging Approach
Southern Instream Flow Network
 3:00 – 3:30 pm             Break
 3:30 – 3:45 pm             Get to know your issue, actions and audience
 3:45 – 4:05 pm             Small group exercise: Issue, action and audience (pick a scenario for the day)
 4:05 – 4:20 pm             Take advantage of what’s been done before/Overcoming barriers to change
 4:20 – 4:40 pm             Small group exercise: Identify barriers and benefits (related to your scenario)
 4:40 – 4:55 pm             Choose the best media mix for your audience
 4:55– 5:00 pm              A few words about evaluating your project
 5:00 pm                        Adjourn

Biography
Jack Wilbur is a social marketing and marketing research specialist with 20 years of experience in researching and developing outreach and social marketing behavior change programs in the areas of the environment, food and nutrition, substance abuse and education. As founder and co-owner of Social Marketing Consultants in Salt Lake City, Jack helps local agencies and nonprofits develop and implement social marketing programs.

Resources
Getting Your Feet Wet with Social Marketing: A Social Marketing Guide for Watershed Programs
Jack Wilbur, Utah Department of Agriculture and Food