3:30 – 3:45 pm Get to know your issue, actions and audience
3:45 – 4:05 pm Small group exercise: Issue, action and audience (pick a scenario for the day)
4:05 – 4:20 pm Take advantage of what’s been done before/Overcoming barriers to change
4:20 – 4:40 pm Small group exercise: Identify barriers and benefits (related to your scenario)
4:40 – 4:55 pm Choose the best media mix for your audience
4:55– 5:00 pm A few words about evaluating your project
5:00 pm Adjourn
Jack Wilbur is a social marketing and marketing research specialist with 20 years of experience in researching and developing outreach and social marketing behavior change programs in the areas of the environment, food and nutrition, substance abuse and education. As founder and co-owner of Social Marketing Consultants in Salt Lake City, Jack helps local agencies and nonprofits develop and implement social marketing programs.