Flow 2011 Workshops
Where We Are and a Roadmap to the Future
The intent of the US Clean Water Act is to restore and maintain the chemical, physical, and biological integrity of the Nation’s waters. Water quality components of the Act are aimed at protecting the full scope of benefits that clean and abundant water provide to society at large. Instream flows are fundamental to achieving these goals. This workshop focused on how the Act can be used to protect instream flows and strategies to better assure flow protection through narrative and numeric water quality standards. Also covered was comparison of US law and regulation to those of Canada and Mexico that may be used for flow protection.
This workshop taught the basic concepts and tools of social marketing and will help participants understand how to apply them. Social marketing is a powerful approach to addressing a wide range of today’s social problems. Its goal: to bring about voluntary behavior change in the lives of individuals that can have meaningful benefits, both for those individuals and for society as a whole. Social marketing uses many of the successful techniques of commercial marketing. However, rather than being product oriented, social marketing is people oriented. Put simply, social marketers sell positive behaviors
Lead Instructor: Jack Wilbur, Social Marketing Consultants
and Nature Applied to Rivers and Streams
In this workshop we explored the way that we value rivers and streams and compared it to Nature’s value system. Energy Systems Theory provided a perspective on what nature values. Emergy and transformity were explained and applied to help us understand the way that Nature values all things. The economic or human perspective on value was also discussed and the new concept of ecosystem services applied to rivers and streams. Finally, we explored environmental accounting using emergy as a method for ensuring that all human enterprises are operating in a sustainable manner.
See agenda and read more about this workshop …